Harnessing the Power of Your NetworkIn a business context, networking is the process of establishing connections and partnerships amongst individuals. However, why is it so…Sep 27, 2022Sep 27, 2022
SME Sales KPI’s — You Cannot Manage What You Cannot MeasureI feel like I have been a stuck record concerning a number of my blog posts to date. The typical way I have ended my posts brings out the…Apr 11, 2021Apr 11, 2021
SME’s & Big Data — Why It MattersI unpacked big data and how marketers use it in today’s technology-driven world in my previous post. Today, we will look at how big data…Apr 7, 2021Apr 7, 2021
The Rubic’s Cube that is Big Data & MarketingThis week we dive into the Internet of Things (IoT) and how fourth industrial revolution technologies, specifically Artificial…Apr 6, 2021Apr 6, 2021
To SOSTAC® or not to SOSTAC®, that is the question?During my so-far brief time as a marketing student, the one thing that has become evident to me is marketers love acronyms! We have the 4…Mar 28, 2021Mar 28, 2021
Marketing Through Neuroscience — An Accountants PerspectiveI am by no means a professional marketer. I am, in actual fact, an accountant by trade and look after the operations of a business…Mar 22, 2021Mar 22, 2021
A Bespoke Solution to Mass Production — Our Customer JourneyMy name is Shaun Fredericks, and I am the operations director for The Bespoke Amenities Co, a guest amenities manufacturer based in…Mar 14, 2021Mar 14, 2021