Shaun Fredericks – Medium

Shaun Fredericks

Shaun Fredericks

Harnessing the Power of Your Network

In a business context, networking is the process of establishing connections and partnerships amongst individuals. However, why is it so…

Sep 27, 2022

Harnessing the Power of Your Network

Sep 27, 2022

Shaun Fredericks

SME Sales KPI’s — You Cannot Manage What You Cannot Measure

I feel like I have been a stuck record concerning a number of my blog posts to date. The typical way I have ended my posts brings out the…

Apr 11, 2021

SME Sales KPI’s — You Cannot Manage What You Cannot Measure

Apr 11, 2021

Shaun Fredericks

SME’s & Big Data — Why It Matters

I unpacked big data and how marketers use it in today’s technology-driven world in my previous post. Today, we will look at how big data…

Apr 7, 2021

SME’s & Big Data — Why It Matters

Apr 7, 2021

Shaun Fredericks

The Rubic’s Cube that is Big Data & Marketing

This week we dive into the Internet of Things (IoT) and how fourth industrial revolution technologies, specifically Artificial…

Apr 6, 2021

The Rubic’s Cube that is Big Data & Marketing

Apr 6, 2021

Shaun Fredericks

To SOSTAC® or not to SOSTAC®, that is the question?

During my so-far brief time as a marketing student, the one thing that has become evident to me is marketers love acronyms! We have the 4…

Mar 28, 2021

To SOSTAC® or not to SOSTAC®, that is the question?

Mar 28, 2021

Shaun Fredericks

Marketing Through Neuroscience — An Accountants Perspective

I am by no means a professional marketer. I am, in actual fact, an accountant by trade and look after the operations of a business…

Mar 22, 2021

Marketing Through Neuroscience — An Accountants Perspective

Mar 22, 2021

Shaun Fredericks

A Bespoke Solution to Mass Production — Our Customer Journey

My name is Shaun Fredericks, and I am the operations director for The Bespoke Amenities Co, a guest amenities manufacturer based in…

Mar 14, 2021

A Bespoke Solution to Mass Production — Our Customer Journey

Mar 14, 2021

Shaun Fredericks

Shaun Fredericks

Relaxed South African, currently on an MBA journey, hoping to make an impact and create a few ripples along the way

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